Que pasa?

Hmmm.

Something’s going on at the Dixie Chile Ranch roadside stand …
but nobody will tell me what it is.

??? I’ll let you know when I find out.

your puzzled amigo, Diego

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It’s patented in New Mexico

Hatch chile. Hatch chile refers to varieties of species of the genus Capsicum which are grown in the Hatch Valley, an area stretching north and south along the Rio Grande from Arrey, New Mexico, in the north to Tonuco Mountain to the southeast of Hatch, New Mexico.
New Mexico chile – Wikipedia
https://en.wikipedia.org/wiki/New_Mexico_chile

The chile head’s chile; the epitome of the Anaheim variety.